SKETCHES
for various projects throughout my studies
Multimedia Design & Digital Concept Development
Sketching is an integral part of every project I work on. Whether it’s at the very beginning to help illustrate information and brainstorm initial ideas, or during the Ideation stage, sketching is always involved. It’s also my favorite part of every project because it allows me to fully unleash my creativity, free from limitations and judgment.
Complete Instagram Redesign and Content Strategy for AeroGuest
Starting as a digital marketing intern at AeroGuest, my first task was to conduct their Instagram audit and propose a new content strategy.Â
As AeroGuest is a hospitality company collaborating with various hotels and based on an airline online check-in concept, I created travel content that reflects the airline industry. This approach takes AeroGuest’s followers on a journey to different countries, cities, and hotels, promoting their partner hotels. The challenge was that AeroGuest had limited content, with only a few pictures from each hotel. Since the marketing team rarely meets with clients, creating original videos or photos was difficult. Therefore, I had to make the best use of stock videos and images, which challenged me creatively and pushed me to think outside the box and develop new ideas.
Creative advertisement – conceptual roughs
During my exchange semester in Canada, I had the opportunity to take a Creative Concepts course as part of the Bachelor of Creative Advertising program. In this course, among others, I developed creative ideas for both headlines and visuals for a printed ad for HARIBO.
Target group: Generation Z
Main selling message: Haribo is a cool and trendy brand
